Melleka Marketing — Full Client Portfolio Update

Total Clients

Active Portfolio

Google Ads Spend

$61.5K

Across 14 accounts

Meta Ads Spend

$17.9K

Across 15 accounts

Total Conversions

3,100+

Google + Meta combined

Total Leads (Meta)

1,200+

Form fills + lead events

Notion Tasks

500+

Tracked this period

1. TMI / Traffic Management Inc

PREMIUM ▼

🏆 BEST PERFORMER — Meta ads generating 171 leads at $6.20 CPL. Google delivering 588 conversions. Total combined spend: $12,042

📊 Google Ads Performance

Spend

$10,982

Clicks

3,274

Impressions

67,173

Conversions

588

Avg CPA

$18.68

CTR

4.87%

Campaign	Status	Spend	Clicks	Conv	CPA	CTR
Brand - A	ENABLED	$4,319	756	197	$21.92	4.16%
General - C	ENABLED	$2,390	482	127	$18.82	5.66%
Leads-Performance Max	ENABLED	$2,346	1,288	199	$11.79	6.70%
Brand - A So-Cal	ENABLED	$954	182	23	$41.49	4.91%
DSA	ENABLED	$450	314	28	$16.07	2.65%
Leads-PMax SoCal	ENABLED	$334	138	9	$37.10	4.49%
Services - B	ENABLED	$128	65	4	$31.91	4.36%
Competitors	ENABLED	$62	49	1	$62.13	4.31%
TOTAL		$10,982	3,274	588	$18.68	4.87%

📘 Meta Ads Performance (V2 — act_557226825202161)

Spend

$1,060

Clicks

3,480

Impressions

112,626

Leads

171

CPL

$6.20

CTR

3.09%

Active campaigns: Pittsburgh V6, Lexington V2, Columbus V2, York V9, Grand Rapids V2, Retarget Recruit V3

V3 Account (act_1041578600982408): $0 spend — inactive

🔄 Changes Made This Period

Auto-optimize enabled for both Google Ads and Meta Ads
Multiple ad group criterion updates (auto bid adjustments) on TMI Campaign
Campaign criterion additions on Brand - A and Competitors (negative keywords)
All changes executed by Anthony and auto-optimization system

✅ Notion Tasks

5 completed | 3 pending/in progress

Add 15-minute slots and breaks for Voice AI Agent
GHL to Hubspot sync mapping
Trigger submission for incoming leads from any source
Zap to send Meta Lead info via email
Edit recruiting video
Launch recruiting bot (NEW)
Set up Zapier for TikTok Ads (HELD — waiting on Bryan)
Fix TikTok ads (IN PROGRESS)

🎯 Gameplan & Recommendations

Scale PMax: Leads-Performance Max is the star at $11.79 CPA with 199 conversions — consider increasing budget by 20-30%
Optimize SoCal: Brand-A SoCal at $41.49 CPA is nearly 2x the main Brand-A ($21.92) — needs geo tightening or keyword refinement
Watch Competitors: Only 1 conversion at $62.13 CPA — if no improvement in 2 weeks, pause and reallocate
Meta is crushing: $6.20 CPL across 171 leads — consider expanding to new cities (Boise was paused, possibly retest)
TikTok unblock: TikTok Ads setup has been held up for weeks — push Bryan to resolve ASAP for potential new lead channel
Recruiting bot launch: Top priority — will automate lead follow-up for recruiting campaigns

2. Sin City Diabetics (GFCF)

PREMIUM ▼

💰 Meta driving 53 PURCHASES at $51.52 CPA + 202 leads. Google V3 has 46 conversions. Heavy CRM/automation work underway.

📊 Google Ads Performance

V3 Spend

$3,073

V3 Clicks

553

V3 Conv

V1 Spend

$109

V1 Conv

Combined CPA

$54.87

Campaign	Account	Spend	Clicks	Conv	CPA
Local PMAX General	V3	$2,680	352	37	$72.42
Local PMAX Expanded Locations	V3	$325	106	9	$36.10
Local PMAX General \| Wed & Thurs	V3	$68	95	0	—
PMAX \| Website Traffic	V1	$109	44	12	$9.10
TOTAL		$3,182	597	58	$54.87

📘 Meta Ads Performance

Spend

$2,730

Leads

202

Purchases

CPL

$13.52

Cost/Purchase

$51.52

CTR

2.27%

✅ Notion Tasks (109 tasks tracked!)

Massive CRM/automation buildout — highlights below

Created "no answer" callback workflow (auto-task creation)
Fixed stuck order OPP301060
Get numbers for client meeting
Optimized Google Ads with Turbo AI agent (higher intent keywords, negatives)
Create Walk-in Funnel (SMS, email, workflow)
Create Voice AI
Fix disapproved Google Ads
Make UGC content round 2
Change landing page once new site is live
Budget increase to $300/day across platforms

🎯 Gameplan & Recommendations

Budget increase: $300/day target requested — execute across Google V3 and Meta
Walk-in funnel: Create complete walk-in funnel (SMS welcome, 30/60/90-day reminders, promo at 150 days) — SMS snippets already delivered
Voice AI: Priority build for customer service automation
Fix disapproved ads: Health and advertising policy violations on Google — needs immediate attention
Wed & Thurs campaign: $68 spent, 0 conversions — pause if no improvement this week
New site launch: Once live, swap landing pages for all ad campaigns immediately

3. Unleash Your Team

PREMIUM ▼

🚀 PMax delivering 877 all-conversions at just $0.13 CPA. Search strong at $2.82 CPA. Insurance VA niche is working.

📊 Google Ads Performance

Spend

$566

Clicks

3,850

All Conv

1,008

Avg CPA

$0.56

Campaign	Status	Spend	Clicks	All Conv	CPA
Leads UYT (old)	PAUSED	$259	627	69	$3.76
Search \| General	ENABLED	$194	145	62	$3.13
PMAX \| General	ENABLED	$113	3,078	877	$0.13

📘 Meta Ads Performance

Spend

$95

Leads

CPL

$50.42

CTR

3.31%

Meta is underperforming — only 1 lead at $50.42 CPL across 2 campaigns. Google is clearly the winner here.

✅ Notion Tasks (20 tracked)

Created email for insurance decision makers
Updated new form into zap notifications (V5)
A/B Test Campaign (traffic + basic lead form)
Tightened Meta lead form + Zapped new form
Transferred old budget to new Google campaign
Create 10 SEO Pages (IN PROGRESS)
Build new premium website
Create magazine-style marketing piece
Create premium AI videos from website content

🎯 Gameplan & Recommendations

Double down on Google: PMax generating insane volume at near-zero CPA — increase budget
Re-evaluate Meta: Only 1 lead at $50+ CPL — either restructure targeting or pause and reallocate to Google
New website: Priority task — current site needs premium upgrade
Insurance outreach: Email to decision makers created — schedule and launch email campaign
SEO push: 10 SEO pages in progress — will boost organic traffic for "virtual assistant insurance" keywords

4. Tim Wright Law

PREMIUM ▼

⚖️ PMAX Local General dominating: 287 all-conversions at $5.86 CPA. Total $5,842 spend across 16 campaigns.

📊 Google Ads Performance

Spend

$5,842

Clicks

3,227

All Conv

527

Avg CPA

$11.08

Campaign	Spend	Clicks	All Conv	CPA
PMAX Local General ⭐	$1,680	460	287	$5.86
PMAX \| Dog Bite/PI	$570	107	23	$24.79
PMAX \| Slip & Fall	$481	243	12	$40.06
PMAX \| Car Accidents	$364	444	12	$30.31
Search \| Motorcycle	$343	95	26	$13.20
Search \| Car Accident	$281	66	26	$10.83
PMAX \| Motorcycle	$273	554	8	$34.14
PMAX \| Truck	$273	200	14.5	$18.82
Search \| General Phone Calls	$271	26	9	$30.07
Search \| Slip & Fall	$264	98	14	$18.86
PMAX \| Pedestrian	$255	607	10.5	$24.30
Search \| Bike	$185	50	11	$16.82

📘 Meta Ads Performance

Spend

$494

Leads

CPL

$35.28

Campaign: Leads | Website Calls — generating leads at $35.28 CPL

✅ Notion Tasks (24 tracked)

Google budget reallocation — decreased low performers, boosted PMax General
Called Tim about new form, sent conversion tracking codes
Replaced new form on website with iFrame
Created St Patrick's Day email/SMS workflow
Fixed Benefit Report Zap
Create real UGC parent testimonial video
Add testimonials + Google review prompts to site

🎯 Gameplan & Recommendations

PMAX Local General is the workhorse: $5.86 CPA with 287 conversions — protect and scale this campaign
Practice-area PMax underperforming: Slip & Fall ($40 CPA), Car ($30 CPA), Motorcycle ($34 CPA) — consider consolidating into fewer campaigns
UGC video: Real parent testimonial will be powerful for Meta ads — prioritize production
Google review integration: Will boost local SEO and ad quality scores

5. Fiber Connect / Fiber Sales

PREMIUM ▼

📡 Meta is the lead machine: $9,930 spend, 468 leads at $21.22 CPL. Google transitioning from Phone Promo to AIA campaigns.

📊 Google Ads Performance

Spend

$838

Active Now

AIA

AIA Conv

Campaign	Status	Spend	Clicks	Conv
Phone Promo \| PMax	PAUSED	$402	153	30
Phone Promo \| Search #2	PAUSED	$247	109	19
AIA \| Search	ENABLED	$140	63	5
AIA \| PMax #2	ENABLED	$49	39	5

📘 Meta Ads Performance

Spend

$9,930

Leads

468

CPL

$21.22

Impressions

336,558

CTR

1.97%

✅ Notion Tasks (61 tracked — highest activity client!)

Major website/ads/pricing overhaul period

Corrected "100 carriers" and "20+ years" claims on website
Added disclaimers on $15 and $30 pricing
Added ETF buyout messaging ($800 with $15/mo plan)
Updated ad creatives for price increase ($10→$15)
Launched St Patrick's Day ad set
Created APPNA Physicians Network landing page
Optimized Google Ads with Turbo AI (higher intent keywords, negatives)

🎯 Gameplan & Recommendations

Meta is the engine: $9.9K spend generating 468 leads — client is super happy, likely increasing budget
AIA transition: Phone Promo campaigns paused, AIA campaigns ramping up — monitor closely as they build history
Switch texting: Pause Phone Promo texting and relaunch AIA texting promo (pending approval)
Domain swap: Still waiting on client to decide domain — held up

6. Go Life Safety

PREMIUM ▼

⚠️ Heavy infrastructure building period. Google Ads: $481 spent, only 1 conversion. Meta: $340, 2 leads. BDA niche is expensive.

📊 Google Ads Performance

Spend

$481

Clicks

682

Conv

Campaign	Spend	Clicks	Conv
Search \| General	$179	73	0
PMAX \| General	$126	567	1
Search \| BDA & ERRCS \| Florida	$90	18	0
Search \| Informational	$86	24	0

📘 Meta Ads Performance

Spend

$340

Leads

Impressions

23,445

CTR

5.0%

✅ Notion Tasks (80 tracked — massive buildout)

Ads deep dive completed
Change branding color to Orange (they made a sale!)
Email t-shirt and logo designs
Edit video (fast-paced, music, cuts)
Website redesign
Geotag ads for tradeshows (April 28, Aug 19-20)
Build keyword trigger workflow
Set up email automation (post-call explanation)
Add Florida Statute reference (waiting on client clarification)

🎯 Gameplan & Recommendations

Niche challenge: BDA/DAS is ultra-niche — $481 for 1 conversion is expected for this space. Focus on quality over volume
Tradeshow targeting: Geotag ads for April 28 and Aug 19-20 tradeshows — capture attendees
Compliance angle: Once Florida Statute number is confirmed, lean into mandate/compliance urgency in all copy
Alliance leads: Get list from client and launch email campaign — warm leads
Website redesign: Major priority — will improve conversion rates across all channels

7. LAPP / Los Angeles Photo Party

ADVANCED ▼

📊 Google Ads Performance

Spend

$2,091

Clicks

1,142

All Conv

121

Avg CPA

$17.28

Campaign	Spend	Clicks	All Conv	CPA
PBX 2026 \| PMax	$602	129	6	$100.25
Sales-Performance Max-1	$419	317	27	$15.51
Software Ads \|\| M.M.	$341	181	15	$22.73
PMax \|\| Products	$316	222	34	$9.31
Event Services	$168	87	33	$5.10
PMAX \| CASA	$133	93	6	$22.22

✅ Notion Tasks

Turn off hardware ads
Put data together for business analysis
Retouch content without software box
Create deck
SEO audit + 10 SEO pages
Create Sport Event Designs
Create Sporting Event Google campaigns
Create Software Ads for Meta

🎯 Gameplan & Recommendations

Event Services is the champion: $5.10 CPA with 33 conversions — increase budget here
PBX 2026 PMax is bleeding: $602 for only 6 conversions ($100 CPA) — restructure or pause
Sporting events: New revenue stream — create dedicated Google campaigns + Meta ad designs
Software focus: Update creatives to remove unused features, push Meta software ads

8. Global Guard Insurance (GGIS)

PREMIUM ▼

📊 Google Ads Performance

Spend

$1,063

Clicks

603

All Conv

104

CPA

$10.22

Campaign	Spend	Clicks	All Conv	CPA
SRCH \|\| Homeowner Insurance ⭐	$790	258	75	$10.53
PMAX \| General	$272	342	29	$9.40
PMAX \| General #2	$1	3	0	—

📘 Meta Ads Performance

Spend

$793

Purchases (leads)

Cost/Conv

$71.16

Campaigns: Traffic | Homeowners CFP ($10, traffic only) + Leads | Homeowners ($783, 11 conversions)

✅ Notion Tasks

Adjusted Meta lead form (role question updated)
Turned on Meta and started ramping up
Created new campaigns with top fire insurance zip codes
Created SEMRush Full Report
Removed all CFP mentions from ads, social, website
Refresh creatives + update Meta content for rate comparison angle
Make AI UGC Content

🎯 Gameplan & Recommendations

Google is incredible: $10.22 CPA across 104 conversions — homeowner search at $10.53 is insane for insurance
Meta needs work: $71 per conversion — refresh creatives with rate comparison angle
AI UGC: Create video testimonials for Meta — will improve engagement and lower CPL
No more CFP mentions: Completed sweep — stay vigilant

9. Teledial

BASIC ▼

🇵🇭 Meta lead gen machine — previously delivering 119 leads at $0.53 CPL. CRM/automation infrastructure being built.

✅ Notion Tasks

Swapped website form with Jotform
Purchased and verified email domain
Bought and verified toll-free number
Looker Report completed
Lead nurture workflow (QA phase)
Make AI UGC content
Create Google Account

🎯 Gameplan

Finish lead nurture automation and launch
Create AI UGC content for Philippines market
Set up Google Ads account when ready to expand channels

10. My Sensual Extensions

ADVANCED ▼

🛍️ Google: $5,194 spend, 98 conversions. Meta: $277 with insane 25% CTR at $0.02 CPC. St. Patrick's promo launched.

📊 Google Ads Performance

Spend

$5,194

Clicks

5,259

All Conv

580

Purchases (primary)

Campaign	Spend	Clicks	All Conv
December - New 2025	$1,942	1,800	220
SEPT: PMax Landing Page	$970	896	129
PMax \| Valentine Special (paused)	$659	596	62
PMax \| St. Patrick's Special ⭐	$599	430	44
Brand Campaign	$549	331	78
SEPT Website Traffic	$266	489	25
Search \| General	$208	717	24

📘 Meta Ads Performance

Spend

$277

Clicks

14,377

CTR

25%

CPC

$0.02

Landing Views

11,845

✅ Notion Tasks (37 tracked)

St. Patrick's Day: Email, SMS, banners, PMax campaign, Meta ad content — all launched
Fixed chatbot, modified to collect email, stops when Michael joins
SSL certificate issue resolved
SEO audit + 10 SEO pages
Ultra Skin Video redo, video edits
Website backup, Elementor license fix, new logo everywhere
Ad Review
Create V2 video edits per Michael's notes

🎯 Gameplan

St. Patrick's PMax crushing: $599 spend with 44 all-conversions — let it run through the holiday
Meta CTR is absurd: 25% CTR at $0.02 CPC — monster traffic driver, but check if it's converting to purchases
Ad review: Pending — do deep dive on traffic vs conversion campaigns
Next holiday: Start planning Easter/Spring promo campaign

11. STJ / St. Joseph Medical

PREMIUM ▼

🏥 Two accounts: V2 (ours) = $7,399 spend, 232 conv. Primary (L2S) = $1,310 spend, 47 conv. Major cleanup completed — phone calls OFF, 31 negatives added.

📊 V2 Account (5143493594 — Our Account)

Spend

$7,399

Conv

243

All Conv

333

CPA

$22.22

Campaign	Spend	Conv	All Conv	CPA
PMax \| General ⭐	$3,882	147	208	$18.67
Search \| Website Form	$2,628	85	110	$23.90
PMax \| Sock Promo (paused)	$498	12	16	$31.11
PMax \| UPDATED SITE (paused)	$272	0	0	—
PMax \| UPDATED SITE Home (enabled)	$80	0	0	—

📊 Primary Account (2132096417 — L2S Managed)

Spend

$1,310

Conv

Top Campaign

L2S Focused Search

20 campaigns enabled but only L2S Focused Search spending ($453). Budget utilization at ~1.2%.

🔧 Major Changes Made

Massive cleanup completed — estimated $9,000-12,000/year in savings

Phone calls flipped to biddable=false on V2 — now optimizing for forms only
31 campaign-level negatives added across ALL search campaigns in BOTH accounts (205 total additions)
9 keywords paused (diabetes management $76 CPA, coupon terms, comparison terms)
"UPDATED SITE" PMax campaigns paused (0 conversions, broken tracking)
PMax Libre 3 Plus — all 7 asset groups URLs fixed to homepage
Budget set: $80/day PMax General, $10/day Search, $10/day Libre, $25/day Remarketing

🎯 Gameplan

Phase 1 complete: All negatives added, phone calls off, waste keywords paused
Phase 2 (now): Wait for algorithm recalibration, monitor form volume target of 30+/mo
Test qualifying headline: Pin "Do You Use Insulin Daily?" to H1 to pre-qualify clicks
TV/remnant ads: Research opportunity flagged — Bryan investigating

12. SDPF / San Diego Parks Foundation

ADVANCED ▼

📊 Google Ads Performance (likely Ad Grants)

Spend

$7,154

Clicks

639

All Conv

Campaign	Spend	Clicks	All Conv
PMAX \| General San Diego	$5,920	487	31
General \| Search	$665	80	6
General \| Search \| Max Clicks	$568	72	12

✅ Notion Tasks

Updated website for I Love My Park Day flyer
Adjusted board members on website
Reduced/reworked page animations
Removed residual tree/logo mark from sections
Adjust posts: remove water safety, old logos

13. Dave Curtis Music Academy

BASIC ▼

Meta Ads only. No Notion tasks tracked this period. Low-touch client.

Status

No active tasks or recent changes. Meta ads running on autopilot.

14. Concord Hair Restoration

BASIC ▼

📊 Google Ads Performance

Spend

$1,885

Clicks

1,173

All Conv

CPA

$69.83

Campaign	Spend	Clicks	All Conv
Female Search - LA	$322	73	8
Male Search - SD	$308	37	1
Male Search - LA	$296	74	1
Local PMax - Encino	$281	96	0
Female Search - SD	$242	31	0
Local PMax - SD	$207	716	0
Female PMax - SD	$155	75	8
Male PMax - LA	$62	58	9

✅ Notion Tasks

SEO audit + 10 SEO pages
Cut low performing campaigns (decreased Female Search SD budget)
Added negative keywords from search terms
Investigate pending Concord triggers not firing

🎯 Gameplan

Local PMax campaigns: Encino ($281, 0 conv) and SD ($207, 0 conv) — need review or pause
Female segments converting better: Female Search LA and Female PMax SD getting results — shift budget
Male PMax LA: Best CPA at $6.86 — increase budget

15. Sky Spaces

ADVANCED ▼

📊 Google Ads Performance

Spend

$303

Clicks

2,451

All Conv

236

Campaign	Spend	Clicks	All Conv
Lawyer \| PMax	$148	70	50
Local Visits	$81	2,230	179
Search \| Office Space \| FTL	$74	151	7

📘 Meta Ads Performance

Spend

$229

Leads

CPL

$10.91

✅ Notion Tasks (57 tracked — huge buildout!)

Created "no answer" callback workflow
Purchased and verified toll-free number
Added Meta Pixel + conversion events
Mapped Jotform with GHL
Created new Google Search campaign (lawyer, coworking, office space, virtual office)
Website launched + live chat widget
Looker Report created
Create Google/Meta Ads for Private Offices
AI Bot for Book a Tour SMS Workflow

🎯 Gameplan

Private offices push: Create dedicated campaigns on both Google and Meta
Lawyer PMax converting well: 50 all-conversions at $2.97 — scale this
Book a Tour workflow: Build AI bot trigger for SMS booking automation

16. Teachertainment

ADVANCED ▼

📚 Content powerhouse: 87 Notion tasks tracked! Weekly emails, blogs, thumbnails, printable store management. Ads paused.

✅ Notion Tasks (87 tracked — most content-heavy client)

Emely driving massive content output

St. Patrick's Day: email, blog, store thumbnail, resources uploaded
Oscars: email, blog, scheduled
Fast Finishers Broadway: thumbnail, uploaded to store
Updated pricing: worksheets to $0.99, activity packets to $2.99, "Buy 4 get 5th free" deal
Fixed Services dropdown menu
Deck created
Create weekly email + blog + thumbnails (ongoing)
Create real UGC parent testimonial

📊 Ads Status

Google Ads ("Search | Spring Tutoring") — PAUSED
Meta Ads ("Spring Tutoring | Leads") — PAUSED

17. John Villanueva MD (Pain & Spine)

BASIC ▼

📊 Google Ads

Spend

$247

Clicks

221

All Conv

CPA

$6.17

Campaign: "Voted Super Doctors LA Times" — solid performance at $6.17 CPA

✅ Notion Tasks

Present bot to John + get sign-off
Add to online listings

18. Freedom Alert / LogicMark

ADVANCED ▼

⚠️ PURCHASES only metric that matters. Google: $425 spend, 19 conversions (but tracking may still be off). Meta: $217, 33 leads, 1 purchase. Massive infrastructure built.

📊 Google Ads

Spend

$425

Clicks

953

Conv

📘 Meta Ads

Spend

$217

Leads

Purchases

CPL

$6.58

✅ Notion Tasks (49 tracked — enormous buildout)

Set up Google Ads purchase conversion
Created AI bot
Created Shopify page (premium)
Purchased and verified toll-free number
Modified AI Agent to store contact info
Apollo email campaign for senior care facilities
Verified Google Ads account (deadline April 1)
Set up TikTok ads (kid-focused angle)
Make UGC content round 2
Disney TV ads (in drafts)

🎯 Gameplan

Purchase tracking: Verify Google conversion tracking is properly counting PURCHASES (not just checkouts)
TikTok expansion: Set up TikTok ads with "get your parent" angle targeting younger demographics
Senior care outreach: Email campaign to care facilities ready — schedule when list is complete
Disney TV: Draft ready — need video content to finalize

19. Melleka Marketing (Internal)

PREMIUM ▼

🏢 138 Notion tasks tracked. Turbo AI campaigns live. Internal operations, new client prospecting, team management.

✅ Key Initiatives This Period

Vigamore meeting (cosmetics/hair brand — new prospect)
Research Vegamour as potential client
UGC content production round (team videos)
Attribution tracking for texting, email, and phone campaigns
Track walking miles for tax deductions

📊 Turbo AI Ads

Google Search + PMax campaigns for $499 AI Google Ads Manager — LIVE
Meta campaign for Turbo AI — LIVE
$100 Sprint campaign — PAUSED

20. Global Staffing Partners

ADVANCED ▼

📘 Meta Ads Performance

Spend

$1,371

Leads

CPL

$59.61

CTR

2.25%

✅ Notion Tasks (40 tracked)

Reverted lead form + retained phone verification
Auto-updated Google Sheet from Meta leads
Updated ads with old+newer content mix
Created new refreshed Meta ad content
ADA compliance implemented on website
Meeting deck created + mass email campaign scheduled
Create real UGC video (Mexican talent)
Produce video content similar to competitor assets

🎯 Gameplan

CPL needs improvement: $59.61 is high — test new creative angles focusing on "same timezone" differentiator
UGC from Mexico: Authentic video content will resonate better than stock
Form optimization: Simplified form should improve conversion rate — monitor closely

21. ABTREE - Net 30

BASIC ▼

📊 Google Ads

PMax | MM campaign — $0 spend this period. Primarily SEO client.

No Notion tasks tracked this period.

22. Bathtub

BASIC ▼

🔍 SEO Only

No ads — SEO client only

✅ Notion Tasks

Mass SEO Update
SEO audit + 10 SEO pages